The mission of Enrollment Management at Sul Ross State University is to use evidence-based strategies to attract and retain a population of students who meet the university's overall and programmatic goals for quality, quantity, and diversity.

The offices comprising Enrollment Management will serve as a model of collaboration in providing a cohesive, supportive, and seamless network for students from their first inquiry through graduation. Each member of the Enrollment Management team will strive to achieve optimal enrollments through progressive recruitment and retention efforts. As a division centered around collaboration and information management, EM will seek to exert a positive influence in optimizing enrollment at every level.