Purpose: The Marketing Committee develops and recommends all policies pertaining to the marketing of the University, including development and assessment of a comprehensive marketing strategy for the recruitment of students, personnel and donors; formulation of a marketing schedule, and development of all marketing materials.  Committee will oversee the implementation of approved policies.  This group will also review web project requests submitted by campus constituencies and determines priority by evaluating these requests based on purpose/relevance, sustainability, functionality, scope, cost, timeline and other relevant factors.  The committee may also establish project teams and task forces as necessary to conduct research assessment or to develop other ad-hoc initiatives in regards to marketing.

                                                                     Marketing and Branding Guidelines

Primary Responsibility Area: All-University

Membership: 3 faculty members, 1 student appointments (1 year term) nominated by the SGA in consultation with the Vice President for Enrollment Management, a staff representative, a representative from Recruiting and Admissions, an OIT appointment, a representative from News and Publications, the Director of Alumni Affairs, the Director of Development and the Vice President for Enrollment Management.

Term: 3 year, unless otherwise noted